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Magazines

Research World (February 2005)

Is the respondent disappearing? For some years now, non-response has been a major cause of concern for market researchers. And those people who are still prepared to co-operate in research, i.e. the respondents, are being converted into...

Catalogue: Research World 2005
Author: ESOMAR B.V.
February 1, 2005
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Citation

B.V., E. (2005a, February 01). Research World (February 2005). ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/research-world-february-2005-


Research papers

Technology in consumer talk

This paper investigates how ordinary people use technology as both topic and resource in their natural interactions, away from research. New insight into attitudes and behaviour is achieved by researching how people use technology to manage real-life...

Catalogue: ESOMAR Conference 2004: Technovate 2
Author: Rachel Lawes
February 2, 2004
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Citation

Lawes, R. (2004a, February 02). Technology in consumer talk. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/technology-in-consumer-talk-6278


Research papers

A new role for projective techniques

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001
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Citation

Branthwaite and Cooper (2001a, October 28). A new role for projective techniques. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-new-role-for-projective-techniques


Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992
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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research papers

For a supply-side marketing in television

The method of study and assessment of television programs and programming set forth here neither seeks nor cares to replace existing approaches insofar as it meets neither the same needs nor the same demands. It seeks rather to complete and enrich...

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Authors: Philippe Baudelot, Margot Levine
June 15, 1991
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Citation

Baudelot and Levine (1991a, June 15). For a supply-side marketing in television. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/for-a-supply-side-marketing-in-television


Research papers

Group testing in the service of market research

The testing of groups of people, under rigorously controlled condition, has considerable potential as a tool of market research, In saying this, I am not referring to the use of small groups (of 6-8 people) for discussion purposes. What I am writing...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: William A. Belson
June 15, 1961
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Citation

Belson, W. A. (1961a, June 15). Group testing in the service of market research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/group-testing-in-the-service-of-market-research